Introduction:
BREAD WORLD is a bread and pastry maker, based in Kochi, Kerala. Bread World is the sister concern of Choice Specialty Food Products Private Limited (CSFPL), a well-established food retail chain in Kerala. The group is Kerala’s largest supplier of processed foods, food grade packing materials and housekeeping products to the hospitality industry.

The food retailer is specialized in the manufacturing and distribution of rich breads, cakes, cupcakes, tea snacks and cookies. They also retail delicious smoothies, drinks, biscuits, burgers, sandwiches and desserts. Bread World caters to a large audience of food lovers who believe that freshness of taste should be clubbed with value for money. The preservative-free short eats and quick bites at Bread World have earned name and fame in the homes of many Kochiites.

The Problem:
Despite a large number of loyal customers, Breadworld’s customers were finding it difficult to order their bakery products online. The only option was to collect orders via Facebook and over the phone. Payments were made via bank transfer, which made it difficult to sell cakes online.

Their old ecommerce platform was not mobile responsive, did not allow for crucial modifications like setting different flavours and prices for different weights of the same cake. There was no option to customise cakes with personal messages. With 14 locations across Kochi, Bread World also needed a Store pickup option for its customers. These issues were crippling their online bakery business.

The Solution:
Breadworld now has a branded ecommerce web site enabling it to become an online food business and sell cakes online. It allows its customers to view their entire cake and baked goods at their convenience, order cakes online and choose to pickup from any of Bread World’s 14 locations and get it delivered to their door step.

Thanks to an easy to use admin interface and the training & year long technical support provided by Tarjima, Breadworld’s staff can manage its online orders and inventory management quickly and easily. They can also manage their delivery locations, delivery charges, view sales reports and an efficient incoming order notification to key stake holders within the organisation. With an aggressive offline & online marketing campaign, Bread World will soon be making its presence felt online, as a successful online food business in India.

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